The marketplace serves two sides with different mindsets, musicians and creators, and the brand spoke to them as one blended audience. The look read closer to a basic influencer tool than to a credible platform, and what the product actually does was not obvious to anyone seeing it for the first time.

We started with a strategy: who each audience is, how the brand should land with them, and the positioning and tone the identity would carry. The identity was rebuilt from the ground up, with a new symbol, colors, fonts, and a logobook with usage rules for every surface.

Color then became navigation. Creators get orange, musicians get purple, so each side knows which part of the marketplace it is looking at before reading a word. 

Both landing pages explain how Boostary works in plain terms that a broad audience gets on first read, which gives marketing a clear message to push instead of a brand that needs explaining.