Urbanmount

The business only grows if enough professionals sign up in every city it opens. That is what the ad budget was for, and it was working, but every new professional cost more than the company wanted to pay. It was also hard to tell which cities and which ads were doing the work, so adding budget mostly meant spending more.

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We started with the market, the app, the website, and the people already signing up, then built a weekly report tying spend to actual signups. From that point on, every decision had a number behind it.

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The brand got a clear story. People want to pick their own professional, and they want someone to answer for the work if something goes wrong. Urbanmount can offer both, so that became the center of the message. We rebuilt the route from ad to completed signup so people leave their details early, and added follow-up that carries a new professional through to their first finished job, all running inside the client's own system.

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In April the campaigns moved to us. Cost and results are reviewed every week by city and audience, budget shifts within a day or two when something stops working, and ads are replaced before they wear out. Since then the cost of signing up one professional is down 70%, and nationwide campaigns cost 61% less per signup than the earlier city-by-city ones.