Location
South Florida
Duration
Two facilities launched inside an 18-month window
Industry
Sports & Wellness
Services
Business Plan
Business Development
C-Level Management
YEAR
2024 – 2025
Type
Facility concept development and physical launch management
Xcel Padel
A padel, wellness, and community concept turned into two flagship clubs in South Florida, built at a scale no one in the category had attempted.
Challenge & Solution
22 indoor courts and the two largest indoor padel clubs in the US
Two facilities were going up on separate construction timelines, and both had to read as the same brand. The harder part was not designing one good space. It was keeping padel, wellness, and community recognizable as a single physical experience while design, construction, and brand teams worked in parallel.
We set the three pillars as the standard every design and construction decision had to meet, then translated the brand into layout, materials, and navigation so members feel it walking through the building rather than reading it off a wall. A full wellness layer was built around the courts: sauna and steam, cold plunge, IV therapy, massage, chiropractic, physical therapy, lounge zones, plus a chef-curated food and bar program. One modular design approach lets both clubs hold the same standard without being copies of each other, and it stays ready for the next location.